Wednesday, June 15, 2011

PBH website adds tools, updates look

The Packer

The Produce for Better Health Foundation, Hockessin, Del., has a renovated website, improving navigation while adding information and social media tools.

“We’ve made so much information available to everyone, that it became kind of a tangle to find something,” communications specialist Jill Le Brasseur said. “We spent time to make everything more intuitive.”

The website — pbhfoundation.org — hosts information for every industry involved with food, an overview of the foundation’s activities, and an interactive resource for donor support, Le Brasseur said. And there is a new section devoted to the PBH’s annual meeting and a new section that details its activities.

She said the site also had “a fresher, updated, modern look.” It has a new color scheme, the section topics have been reworked, and now there are tools to share content through social media like Facebook or LinkedIn.

“It’s a fun-looking site now,” Le Brasseur said.